Graduate Level Class to Focus
on Promotion Management
July 21, 2007 - It's back to school
for Theobald this September as she teaches Promotion Management at Avila
University. This semester-long, graduate level course will cover real-world
topics including planning, development, implementation and evaluation of
creative strategy.
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Alliance for Pediatric
Quality Launches Website
July 10, 2007 - To establish a unified voice for improving the quality of
pediatric health care, four national organizations recognized as leaders in
pediatrics recently formed the Alliance for Pediatric Quality (Alliance). As a
contractor for Dobies Healthcare Group, Mary Theobald participated in the launch
of the new Alliance website.
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University of Kansas
Hospital Expands Web Content
December 4, 2006 - The Kansas City area's leading academic medical center, The
University of Kansas Hospital, has contracted with Mary Theobald on an ongoing
project to update patient information on the hospital website.
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Theobald Selected to Manage
AAFP's First CME Podcast
November 3, 2006 - Mary Theobald has
been selected to write and produce the AAFP's first CME podcast, which will help
physicians treat patients who are overweight and obese.
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Eye Doctors to Improve,
Expand Internet Presence
June 5, 2006 - Two leading ophthalmology practices have asked Mary
Theobald Marketing & Communications to lead their online marketing campaigns.
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Mary Theobald Marketing to Help
Kansas City Kids Wage Tar Wars
January 23, 2006 - Kansas City-area elementary students have the opportunity
to participate in an educational program that discourages tobacco use thanks to
a grant from the Health Care Foundation of Greater Kansas City.
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Initiative Challenges
Family Physicians to Ask, Act on Patients' Tobacco Use
October 26, 2005 - The American Academy of
Family Physicians (AAFP) has chosen Mary Theobald Marketing to manage a
year-long initiative aimed at getting its 94,000 physicians to ASK
patients about tobacco use, then to ACT to help them quit.
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Healthcare is our primary area of focus, and we've had our toe in the
water for a long time. Our leaders have been employed by national
medical associations, hospitals, practice management firms and physician
group practices. We put that practical experience to work every day as
we help our clients manage public health campaigns, market their
services and communicate with patients and peers.