News

New Online Videos Put Physicians on Practice Redesign Path

December 9, 2009 - This news article highlights three videos written and produced by Mary Theobald. Read the article...

AAFP Garners Second Grant for Children's Books on Health, Well-Being

October 23, 2009 - Based on high demand for the book "F is for Fitness," Mary Theobald has been hired to write three additional children's books. Read the article...

Walmart Prepares Employees for Flu Season

August 15, 2009 - Walmart has contracted with Mary Theobald to write a series of internal communications to prepare their more than two million employees for flu season. More...

New Videos to Focus on Patient Centered Medical Home

July 1, 2009 - Mary Theobald has been selected to write, direct and produce a series of three videos about the Patient Centered Medical Home. Read the article...

Kansas City on the Cheap Blog Featured in the Kansas City Star

March 13, 2009 - Jeneé Osterheldt called Mary a recessionista in her column about the new Kansas City on the Cheap blog. Read the article...

New Blog Helps Readers Enjoy Kansas City’s Attractions, Concerts, Restaurants and Bars “On the Cheap”

March 10, 2009 - Motivated by the current coupon-clipping climate, local writer and marketer Mary Theobald has started a blog to help her Kansas City area friends and neighbors get out and about on the cheap. Kansas City on the Cheap, www.kansascityonthecheap.com, provides up-to-the-minute information on freebies, discounts and deals in and around Kansas City. More...

American Academy of Family Physicians and MetLife Foundation Collaborate to Bring New Approach to the Problem of Childhood Obesity

September 2, 2008 - Mary Theobald has been asked to manage a new initiative to help family physicians promote physical activity, nutrition and emotional well-being. The projects are designed to counter the national childhood obesity epidemic. More...

Graduate Level Class to Focus on Promotion Management

July 21, 2007 - It's back to school for Theobald this September as she teaches Promotion Management at Avila University. This semester-long, graduate level course will cover real-world topics including planning, development, implementation and evaluation of creative strategy. More...

Alliance for Pediatric Quality Launches Website

July 10, 2007 - To establish a unified voice for improving the quality of pediatric health care, four national organizations recognized as leaders in pediatrics recently formed the Alliance for Pediatric Quality (Alliance). As a contractor for Dobies Healthcare Group, Mary Theobald participated in the launch of the new Alliance website. More...

University of Kansas Hospital Expands Web Content

December 4, 2006 - The Kansas City area's leading academic medical center, The University of Kansas Hospital, has contracted with Mary Theobald on an ongoing project to update patient information on the hospital website. More...

Theobald Selected to Manage AAFP's First CME Podcast

November 3, 2006 - Mary Theobald has been selected to write and produce the AAFP's first CME podcast, which will help physicians treat patients who are overweight and obese. More...

Eye Doctors to Improve, Expand Internet Presence

June 5, 2006 - Two leading ophthalmology practices have asked Mary Theobald Marketing & Communications to lead their online marketing campaigns. More...

Mary Theobald Marketing to Help Kansas City Kids Wage Tar Wars

January 23, 2006 - Kansas City-area elementary students have the opportunity to participate in an educational program that discourages tobacco use thanks to a grant from the Health Care Foundation of Greater Kansas City. More...

Initiative Challenges Family Physicians to Ask, Act on Patients' Tobacco Use

October 26, 2005 - The American Academy of Family Physicians (AAFP) has chosen Mary Theobald Marketing to manage a year-long initiative aimed at getting its 94,000 physicians to ASK patients about tobacco use, then to ACT to help them quit. More...

Theobald To Lead Marketing Session At National Publishing Conference

May 1, 2005 - Hundreds of publishers and authors will convene in New York May 31 - June 2 for the annual Publishers Marketing Association (PMA) Publishing University, the nation's largest educational event for book publishers and their staff. More...