Mary Theobald Marketing & Communications

Graduate Level Class to Focus on Promotion Management

July 21, 2007 - It's back to school for Theobald this September as she teaches Promotion Management at Avila University. This semester-long, graduate level course will cover real-world topics including:

Establishing objectives and budgeting for the promotional program
Planning, development, implementation and evaluation of a creative strategy
Media planning
Interactive marketing
Presenting the creative to the client
Consumer behavior including the purchasing decision process

This isn't the first trip back to school since Theobald graduated from Avila's MBA program in 2000. She's previously taught Services Marketing in the undergraduate program.

AAFP Recruiting Practices for Smoking Cessation Pilot

June 22, 2010 - This news article provides an overview of a performance improvement project that will be managed by Mary Theobald. More...

Theobald to Create Resources for Healthy Communities Collaborative^TM

January 15, 2011 - Mary Theobald has been hired to create a series of toolkits to be used in a unique performance improvement project to help family physicians enhance the case they provide to patients with cardiovascular disease. The toolkits will offer how-to-information, links to resources and exercises on:

Performance Measurement: Using Data to Improve
Team Development
Patient-Centered Practice Redesign
Leadership & Change Management
QI Coaching

The toolkits will be integrated into a Healthy Communities Collaborative^TM curriculum modeled after the Institute for Healthcare Improvement's Breakthrough Series Collaborative. The project will launch in the fall of 2011 in 32 family medicine practices in Indiana and Wisconsin. Read the press release...

New Online Videos Put Physicians on Practice Redesign Path

December 9, 2009 - This news article highlights three videos written and produced by Mary Theobald. More...

AAFP Garners Second Grant for Children's Books on Health, Well-Being

October 23, 2009 - Based on high demand for the book "F is for Fitness" Mary Theobald has been hired to write three additional children's books. More...

Walmart Prepares Employees for Flu Season

August 15, 2009 - Walmart has contracted with Mary Theobald to write a series of internal communications to prepare their more than two million employees for flu season. More...

New Videos to Focus on Patient Centered Medical Home

July 1, 2009 - Mary Theobald has been selected to write, direct and produce a series of three videos about the Patient Centered Medical Home. More...

Kansas City on the Cheap Blog Featured in the Kansas City Star

March 13, 2009 - Jeneé Osterheldt called Mary a recessionista in her column about the new Kansas City on the Cheap blog. More...

New Blog Helps Readers Enjoy Kansas City’s Attractions, Concerts, Restaurants and Bars “On the Cheap”

March 10, 2009 - Motivated by the current coupon-clipping climate, local writer and marketer Mary Theobald has started a blog to help her Kansas City area friends and neighbors get out and about on the cheap. More...

American Academy of Family Physicians and MetLife Foundation Collaborate to Bring New Approach to the Problem of Childhood Obesity

September 2, 2008 - Mary Theobald has been asked to manage a new initiative to help family physicians promote physical activity, nutrition and emotional well-being. The projects are designed to counter the national childhood obesity epidemic. More...