Mary Theobald Marketing & Communications

Initiative Challenges Family Physicians to Ask, Act on Patients' Tobacco Use

October 26, 2005 - The American Academy of Family Physicians (AAFP) has chosen Mary Theobald Marketing to manage a year-long initiative aimed at getting its 94,000 physicians to ASK patients about tobacco use, then to ACT to help them quit.

Studies have proved that a physician's advice to quit is an important motivator. Family physicians, then, have a tremendous opportunity to make a significant impact on the smoking habits of Americans, as nearly one in four office visits is made to a family physician. That's 223 MILLION opportunities each year to intervene!

Theobald will manage the development of several activities and resources to help family physicians and their practice teams help patients kick the habit:

A tobacco cessation website with free online materials physicians can print out or order to use in their practice.
Practice Tookit.
Quitline referral cards.
Evidence-based cessation education, including the AAFP's first CME Webcast.
A promotional campaign encouraging family physicians to Ask and Act.

For more information, visit http://www.askandact.org

Graduate Level Class to Focus on Promotion Management

July 21, 2007 - It's back to school for Theobald this September as she teaches Promotion Management at Avila University. This semester-long, graduate level course will cover real-world topics including planning, development, implementation and evaluation of creative strategy. More...

Alliance for Pediatric Quality Launches Website

July 10, 2007 - To establish a unified voice for improving the quality of pediatric health care, four national organizations recognized as leaders in pediatrics recently formed the Alliance for Pediatric Quality (Alliance). As a contractor for Dobies Healthcare Group, Mary Theobald participated in the launch of the new Alliance website. More...

University of Kansas Hospital Expands Web Content

December 4, 2006 - The Kansas City area's leading academic medical center, The University of Kansas Hospital, has contracted with Mary Theobald on an ongoing project to update patient information on the hospital website. More...

Theobald Selected to Manage AAFP's First CME Podcast

November 3, 2006 - Mary Theobald has been selected to write and produce the AAFP's first CME podcast, which will help physicians treat patients who are overweight and obese. More...

Eye Doctors to Improve, Expand Internet Presence

June 5, 2006 - Two leading ophthalmology practices have asked Mary Theobald Marketing & Communications to lead their online marketing campaigns. More...

Mary Theobald Marketing to Help Kansas City Kids Wage Tar Wars

January 23, 2006 - Kansas City-area elementary students have the opportunity to participate in an educational program that discourages tobacco use thanks to a grant from the Health Care Foundation of Greater Kansas City. More...

Initiative Challenges Family Physicians to Ask, Act on Patients' Tobacco Use

October 26, 2005 - The American Academy of Family Physicians (AAFP) has chosen Mary Theobald Marketing to manage a year-long initiative aimed at getting its 94,000 physicians to ASK patients about tobacco use, then to ACT to help them quit. More...