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Mary Theobald Marketing to Help Kansas
City Kids Wage Tar Wars
January 23, 2006 - Kansas City-area
elementary students have the opportunity to participate in an
educational program that discourages tobacco use thanks to a grant from
the Health Care Foundation of Greater Kansas City. Mary Theobald
Marketing and Communications has been selected to manage the year-long
public health initiative, which will reach more than 30,000 local
students many of them minorities in 1,000 Kansas City-area classrooms.
Tar Wars®, a program of the American Academy
of Family Physicians, is a one-hour classroom presentation where fourth-
and fifth-grade students engage in a series of interactive activities
designed to increase their knowledge of the short-term effects of
tobacco use, help them identify reasons people use tobacco products, and
prompt them to think critically about tobacco advertising. Following the
presentation, students can participate in a Tar Wars poster contest at
the local, state, and national levels.
"This project presents Tar Wars to a more
diverse student population than we¹ve ever reached in Kansas City," said
family physician Julie Wood, M.D., of Lee's Summit, Mo., a Tar Wars
Program Adviser. "We'll have greater diversity among our presenters as
well."
The Tar Wars Project in Kansas City is
seeking local health care professionals and community leaders to present
in area elementary schools.
To volunteer, please contact Pam Robinson at
probinson55@comcast.net or call 816-322-1436.
For more information, go to
www.tarwars.org
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