Theobald To Lead Marketing Session At National Publishing Conference

May 1, 2005 - Hundreds of publishers and authors will convene in New York May 31 - June 2 for the annual Publishers Marketing Association (PMA) Publishing University, the nation's largest educational event for book publishers and their staff.

Among the attendees will be Mary Theobald, who has been asked to organize and participate in the panel "Marketing Your Book(s) without Breaking the Bank." In this course for authors, self-publishers and small independent publishers, panelists will provide "how-to" details on proven strategies for marketing on a shoestring budget. Those attending the session will learn what works, what doesn't and how an investment of time can pay dividends equal to an investment of cash.

Julie Henry, author of the novel A Matter of Time will moderate. Kat Shehata, President, Angel Bea Publishing and David Hanson, author of the The Spring Habit and 101 Reasons to Hate Dennis Rodman round out the panel.

Mary Theobald is an award-winning writer, publisher and marketer. She holds an MBA with an emphasis in marketing and has been developing and executing marketing plans for local and national clients for more than 15 years. Mary is co-founder and marketing director for Ad Lib Books and owner of Mary Theobald Marketing & Communications.