Mary Theobald Marketing & Communications

Portfolio

	Campaign Management Client: American Academy of Family Physicians Assignment: Develop and manage a campaign to encourage the AAFP's 94,000 members to ASK their patients about tobacco use then to ACT to help them quit.
	Healthcare Writing Client: Child Health Corporation of America through Dobies Healthcare Group Assignment: Write a white paper to help children's hospitals prepare for JCAHO unannounced surveys.
	Interactive Client: Patient Education Concepts Assignment: Write content for a 150-page website that is used by ophthalmic practices around the country. Help the practices customize their sites and train them on the use of the content management system.
	Corporate Identity Client: Brookside Counseling Assignment: Create a logo and a look for the company materials that convey the professionalism and the open, caring atmosphere of the practice.
	Patient Education Materials Client: American Academy of Family Physicians (AAFP) Assignment: Write, design and print a packet of materials to educate potential patients about safe driving decisions.
	Design Client: Sokkia Corporation Assignment: Design a catalog cover, booklet covers, t-shirt and a banner to promote Sokkia's surveying equipment.
	Broadcast - Public Service Announcements Client: Tar Wars Assignment: Write, produce and distribute a public relations video and a series of public services announcements to raise awareness of the Tar Wars program.
	Healthcare Editing and Design Client: American Academy of Family Physicians (AAFP) Assignment: Edit and design a 110 page resource manual for physicians who are starting a new practice.
	CME Podcasts and Webcasts Client: American Academy of Family Physicians (AAFP) Assignment: Develop and produce a series of webcasts and podcasts that are valid for CME credit.
	Broadcast - Radio Ads Client: Cutarelli Vision Assignment: Write and produce a radio ad to introduce a new procedure to the Denver and Colorado Springs markets.

Graduate Level Class to Focus on Promotion Management

July 21, 2007 - It's back to school for Theobald this September as she teaches Promotion Management at Avila University. This semester-long, graduate level course will cover real-world topics including planning, development, implementation and evaluation of creative strategy. More...

Alliance for Pediatric Quality Launches Website

July 10, 2007 - To establish a unified voice for improving the quality of pediatric health care, four national organizations recognized as leaders in pediatrics recently formed the Alliance for Pediatric Quality (Alliance). As a contractor for Dobies Healthcare Group, Mary Theobald participated in the launch of the new Alliance website. More...

University of Kansas Hospital Expands Web Content

December 4, 2006 - The Kansas City area's leading academic medical center, The University of Kansas Hospital, has contracted with Mary Theobald on an ongoing project to update patient information on the hospital website. More...

Theobald Selected to Manage AAFP's First CME Podcast

November 3, 2006 - Mary Theobald has been selected to write and produce the AAFP's first CME podcast, which will help physicians treat patients who are overweight and obese. More...

Eye Doctors to Improve, Expand Internet Presence

June 5, 2006 - Two leading ophthalmology practices have asked Mary Theobald Marketing & Communications to lead their online marketing campaigns. More...

Mary Theobald Marketing to Help Kansas City Kids Wage Tar Wars

January 23, 2006 - Kansas City-area elementary students have the opportunity to participate in an educational program that discourages tobacco use thanks to a grant from the Health Care Foundation of Greater Kansas City. More...

Initiative Challenges Family Physicians to Ask, Act on Patients' Tobacco Use

October 26, 2005 - The American Academy of Family Physicians (AAFP) has chosen Mary Theobald Marketing to manage a year-long initiative aimed at getting its 94,000 physicians to ASK patients about tobacco use, then to ACT to help them quit. More...