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Public Health Campaign Management
Client: American Academy of
Family Physicians
Assignment: Develop and manage
a campaign to encourage the AAFP's 94,000 members
to ASK their patients about tobacco use then to ACT to help
them quit.
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Promotional Healthcare
Writing
Client:
Ready, Set, FIT!
Assignment:
Write and submit for publication an article describing and
promoting a fitness curriculum for third and fourth grade
students.
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Healthcare Writing:
Practice Management
Client: American Academy of
Family Physicians
Assignment:
Write and submit for publication an article on reimbursement
for treatment of tobacco dependence.
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Healthcare Writing:
Hospitals
Client: Child Health
Corporation of America through Dobies Healthcare Group
Assignment: Write a white
paper to help children's hospitals prepare for JCAHO
unannounced surveys.
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Healthcare Writing:
Physician Referral
Client:
The University of Kansas Hospital
Assignment:
Write a direct mail piece that highlights the physicians,
services and technology at the hospital's Heart Rhythm
Center.
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Interactive
Client: Patient Education
Concepts
Assignment: Write content for
a 150-page website that is used by ophthalmic practices
around the country. Help the practices customize their sites
and train them on the use of the content management system.
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Interactive
Client:
The University of Kansas Hospital
Assignment:
Define navigation and write content for
the Kansas Poison Control Center.
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Corporate Identity
Client: Brookside Counseling
Assignment: Create a logo and
a look for the company materials that convey the
professionalism and the open, caring atmosphere of the
practice.
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Patient Education Materials
Client: American Academy of
Family Physicians
Assignment: Write, design and
print a packet of materials to educate potential patients
about safe driving decisions.
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Patient Education Materials
Client: American Academy of
Family Physicians
Assignment:
Write and manage the design and distribution on a brochure
to warn parents of the harmful effects of secondhand smoke.
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Editing and Design
Client: American Academy of Family Physicians
Assignment: Edit and design a 110 page resource
manual for physicians who are starting a new practice.
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Design
Client: Sokkia Corporation
Assignment: Design a catalog cover, booklet covers, t-shirt and
a banner to promote Sokkia's surveying equipment. |
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Broadcast - Public Service
Announcements
Client: Tar Wars
Assignment: Write, produce and
distribute a public relations video and a series of public
services announcements to raise awareness of the Tar Wars
program.
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Outdoor
Client: Action-Sports
Assignment: Take a photograph and design a
billboard promoting the store's selection of Kansas City
Chiefs' jerseys.
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CME Podcasts and Webcasts
Client:
American Academy of Family
Physicians
Assignment: Develop and
produce a series of webcasts and podcasts healthcare
professionals can participate in for continuing medical
education credit. |
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Video Writing, Directing
and Production
Client:
American Academy of Family Physicians
Assignment:
Write and produce a series of videos to be used by family
physicians who are creating patient-centered medical homes.
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