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Portfolio
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Public Health Campaign Management
Client: American Academy of
Family Physicians
Assignment: Develop and manage
a campaign to encourage the AAFP's 94,000 members
to ASK their patients about tobacco use then to ACT to help
them quit.
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Promotional Healthcare
Writing
Client:
Ready, Set, FIT!
Assignment:
Write and submit for publication an article describing and
promoting a fitness curriculum for third and fourth grade
students.
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Healthcare Writing:
Practice Management
Client: American Academy of
Family Physicians
Assignment:
Write and submit for publication an article on reimbursement
for treatment of tobacco dependence.
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Healthcare Writing:
Hospitals
Client: Child Health
Corporation of America through Dobies Healthcare Group
Assignment: Write a white
paper to help children's hospitals prepare for JCAHO
unannounced surveys.
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Healthcare Writing:
Physician Referral
Client:
The University of Kansas Hospital
Assignment:
Write a direct mail piece that highlights the physicians,
services and technology at the hospital's Heart Rhythm
Center.
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Interactive
Client: Patient Education
Concepts
Assignment: Write content for
a 150-page website that is used by ophthalmic practices
around the country. Help the practices customize their sites
and train them on the use of the content management system.
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Interactive
Client:
The University of Kansas Hospital
Assignment:
Define navigation and write content for
the Kansas Poison Control Center.
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Corporate Identity
Client: Brookside Counseling
Assignment: Create a logo and
a look for the company materials that convey the
professionalism and the open, caring atmosphere of the
practice.
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Patient Education Materials
Client: American Academy of
Family Physicians
Assignment: Write, design and
print a packet of materials to educate potential patients
about safe driving decisions.
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Patient Education Materials
Client: American Academy of
Family Physicians
Assignment:
Write and manage the design and distribution on a brochure
to warn parents of the harmful effects of secondhand smoke.
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Editing and Design
Client: American Academy of Family Physicians
Assignment: Edit and design a 110 page resource
manual for physicians who are starting a new practice.
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Design
Client: Sokkia Corporation
Assignment: Design a catalog cover, booklet covers, t-shirt and
a banner to promote Sokkia's surveying equipment. |
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Broadcast - Public Service
Announcements
Client: Tar Wars
Assignment: Write, produce and
distribute a public relations video and a series of public
services announcements to raise awareness of the Tar Wars
program.
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Outdoor
Client: Action-Sports
Assignment: Take a photograph and design a
billboard promoting the store's selection of Kansas City
Chiefs' jerseys.
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CME Podcasts and Webcasts
Client:
American Academy of Family
Physicians
Assignment: Develop and
produce a series of webcasts and podcasts healthcare
professionals can participate in for continuing medical
education credit. |
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Broadcast - Radio Ads
Client: Cutarelli Vision
Assignment:
Write and produce a radio ad
to introduce a new procedure to the Denver and Colorado
Springs markets.
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New Online Videos Put
Physicians on Practice Redesign Path
December 9, 2009 - This news article highlights three videos written and
produced by Mary Theobald.
More...
AAFP Garners Second Grant
for Children's Books on Health, Well-Being
October 23, 2009 - Based on high demand for the book "F is for Fitness" Mary
Theobald has been hired to write three additional children's books.
More...
Walmart Prepares Employees for
Flu Season
August 15, 2009 - Walmart has
contracted with Mary Theobald to write a series of internal communications to
prepare their more than two million employees for flu season.
More...
New Videos to Focus on Patient
Centered Medical Home
July 1, 2009 - Mary Theobald has been
selected to write, direct and produce a series of three videos about the Patient
Centered Medical Home.
More...
Kansas City on the Cheap
Blog Featured in the Kansas City Star
March 13, 2009 - Jeneé Osterheldt
called Mary a recessionista in her column about the new Kansas City on the Cheap
blog.
More...
New Blog Helps Readers
Enjoy Kansas City’s Attractions, Concerts, Restaurants and Bars “On the Cheap”
March 10, 2009 - Motivated by the
current coupon-clipping climate, local writer and marketer Mary Theobald has
started a blog to help her Kansas City area friends and neighbors get out and
about on the cheap.
More...
American Academy of
Family Physicians and MetLife Foundation Collaborate to Bring New Approach to
the Problem of Childhood Obesity
September 2, 2008 - Mary Theobald has been asked to manage a new
initiative to help family physicians promote physical activity,
nutrition and emotional well-being. The projects are designed to counter
the national childhood obesity epidemic.
More...
Graduate Level Class to Focus
on Promotion Management
July 21, 2007 - It's back to school
for Theobald this September as she teaches Promotion Management at Avila
University. This semester-long, graduate level course will cover real-world
topics including planning, development, implementation and evaluation of
creative strategy.
More...
Alliance for Pediatric
Quality Launches Website
July 10, 2007 - To establish a unified voice for improving the quality of
pediatric health care, four national organizations recognized as leaders in
pediatrics recently formed the Alliance for Pediatric Quality (Alliance). As a
contractor for Dobies Healthcare Group, Mary Theobald participated in the launch
of the new Alliance website.
More...
University of Kansas
Hospital Expands Web Content
December 4, 2006 - The Kansas City area's leading academic medical center, The
University of Kansas Hospital, has contracted with Mary Theobald on an ongoing
project to update patient information on the hospital website.
More...
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