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Services

Because of the diversity of our clients, and because we've been doing this for a long time, we've had the opportunity to develop a wide range of skills, both creative and strategic. Our experience ranges from marketing plan development, to design and copywriting, to public health campaign management, to website development. Using those in-house skills, plus the experience and skills of the network of professionals we work with, we can provide you a comprehensive package of services.

Promotional Plans

We can help you set objectives and develop a promotional plan for your next event, for the launch of a new service or for your ongoing advertising campaign.

Campaign Development

It is possible to run a multi-level campaign on a budget. We'll make sure yours emphasizes your competitive advantage and has all the essential elements: consistency, a strong call to action, a targeted message and exciting creative.
 
Corporate Identity

Your logo not only has to look good, it needs to be practical. From basic letterhead design to a comprehensive visual standards manual, we can help you create a consistent identity and build your brand.

Newsletters

So much to say, so little space. Newsletters are one of the best ways to inform your current and potential customers about your organization. Based on past successes, we'll help you create one with a good balance of news, promotion and strong writing that reflects the professionalism of your company.

TV and Radio Production and Placement

Buying radio and TV time can be scary. It can also be expensive. That's why we use one of the most experienced agencies in Kansas City to make sure our clients get the best prices. Using up-to-date station ratings, we'll help you select affordable broadcast time that speaks to your selected demographic group.

Brochures, Flyers, Annual Reports, etc.

In business, as in life, first impressions are critical. Your company's materials may be a potential customer's first contact with your organization, and those customers may be forming an opinion about your company based on the look of your materials. A professionally designed piece will send a positive message about your company, showing customers you care about the details and that you'll treat them with respect.

Medical Writing

Healthcare is our primary area of focus. We have written and edited peer-reviewed manuscripts, monographs, practice management guides, patient education materials, white papers, case studies, clinical privileging resources and feature articles. Whether you're communicating with your patients or your peers, we can help you craft your message.
 
Copywriting

What is the voice of your company? Is it friendly? Authoritative? Do you have a consistent voice? Whether it's a brochure, your website, corporate communications or an advertisement, your materials should be sending a consistent, professional message about your company. We'll help you define your voice and implement it throughout your communications.


816-331-2189
Contact us about our services!

 

Graduate Level Class to Focus on Promotion Management

July 21, 2007 - It's back to school for Theobald this September as she teaches Promotion Management at Avila University. This semester-long, graduate level course will cover real-world topics including planning, development, implementation and evaluation of creative strategy. More...
 

Alliance for Pediatric Quality Launches Website

July 10, 2007 - To establish a unified voice for improving the quality of pediatric health care, four national organizations recognized as leaders in pediatrics recently formed the Alliance for Pediatric Quality (Alliance). As a contractor for Dobies Healthcare Group, Mary Theobald participated in the launch of the new Alliance website.
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University of Kansas Hospital Expands Web Content

December 4, 2006 - The Kansas City area's leading academic medical center, The University of Kansas Hospital, has contracted with Mary Theobald on an ongoing project to update patient information on the hospital website.
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Theobald Selected to Manage AAFP's First CME Podcast

November 3, 2006 - Mary Theobald has been selected to write and produce the AAFP's first CME podcast, which will help physicians treat patients who are overweight and obese. More...


Eye Doctors to Improve, Expand Internet Presence

June 5, 2006 - Two leading ophthalmology practices have asked Mary Theobald Marketing & Communications to lead their online marketing campaigns.
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Mary Theobald Marketing to Help Kansas City Kids Wage Tar Wars

January 23, 2006 - Kansas City-area elementary students have the opportunity to participate in an educational program that discourages tobacco use thanks to a grant from the Health Care Foundation of Greater Kansas City. More...


Initiative Challenges Family Physicians to Ask, Act on Patients' Tobacco Use

October 26, 2005 - The American Academy of Family Physicians (AAFP) has chosen Mary Theobald Marketing to manage a year-long initiative aimed at getting its 94,000 physicians to ASK patients about tobacco use, then to ACT to help them quit. More...

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