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Services

Because of the diversity of my clients, and because I've been doing this for a long time, I've had the opportunity to develop a wide range of skills, both creative and strategic. My experience ranges from marketing plan development, to design and copywriting, to public health campaign management, to continuing medical education development. Using those in-house skills, plus the experience and skills of the network of professionals I work with, I can provide you a comprehensive package of services.

Promotional Plans

I can help you set objectives and develop a promotional plan that emphasizes your competitive advantage and has all the essential elements: consistency, a strong call to action, a targeted message and exciting creativity.

Public Health Campaign Management

Want to make a difference in the health of the public? Let's work together to develop and implement initiatives and targeted communications to improve clinical care, change unhealthy behaviors and save lives.
 
Corporate Identity

Your logo not only has to look good, it needs to be practical. From basic letterhead design to a comprehensive visual standards manual, I can help you create a consistent identity and build your brand.

Newsletters

So much to say, so little space. Newsletters are one of the best ways to inform your current and potential customers about your organization. Based on past successes, I'll help you create one with a good balance of news, promotion and strong writing that reflects the professionalism of your company.

TV and Radio Production and Placement

Buying radio and TV time can be scary. It can also be expensive. That's why I use one of the most experienced agencies in Kansas City to make sure my clients get the best prices. Using up-to-date station ratings, I'll help you select affordable broadcast time that speaks to your selected demographic group.

Brochures, Flyers, Annual Reports, etc.

In business, as in life, first impressions are critical. Your company's materials may be a potential customer's first contact with your organization, and those customers may be forming an opinion about your company based on the look of your materials. A professionally designed piece will send a positive message about your company, showing customers you care about the details, and that you'll treat them with respect.
 
Copywriting

What is the voice of your company? Is it friendly? Authoritative? Do you have a consistent voice? Whether it's a brochure, your website, corporate communications or an advertisement, your materials should be sending a consistent, professional message about your company. I'll help you define your voice and implement it throughout your communications.


816-331-2189
Contact me

 

AAFP Recruiting Practices for Smoking Cessation Pilot

June 22, 2010 - This news article provides an overview of a performance improvement project that will be managed by Mary Theobald. More...
 
Theobald to Create Resources for Healthy Communities CollaborativeTM

January 15, 2011 - Mary Theobald has been hired to create a series of toolkits to be used in a unique performance improvement project to help family physicians enhance the case they provide to patients with cardiovascular disease. The toolkits will offer how-to-information, links to resources and exercises on:
  • Performance Measurement: Using Data to Improve
  • Team Development
  • Patient-Centered Practice Redesign
  • Leadership & Change Management
  • QI Coaching

The toolkits will be integrated into a Healthy Communities CollaborativeTM curriculum modeled after the Institute for Healthcare Improvement's Breakthrough Series Collaborative. The project will launch in the fall of 2011 in 32 family medicine practices in Indiana and Wisconsin. Read the press release...
 


New Online Videos Put Physicians on Practice Redesign Path

December 9, 2009 - This news article highlights three videos written and produced by Mary Theobald.
More... 


AAFP Garners Second Grant for Children's Books on Health, Well-Being

October 23, 2009 - Based on high demand for the book "F is for Fitness" Mary Theobald has been hired to write three additional children's books.
More...


Walmart Prepares Employees for Flu Season

August 15, 2009 - Walmart has contracted with Mary Theobald to write a series of internal communications to prepare their more than two million employees for flu season. More...


New Videos to Focus on Patient Centered Medical Home

July 1, 2009 - Mary Theobald has been selected to write, direct and produce a series of three videos about the Patient Centered Medical Home. More...
 
Kansas City on the Cheap Blog Featured in the Kansas City Star

March 13, 2009 - Jeneé Osterheldt called Mary a recessionista in her column about the new Kansas City on the Cheap blog. More...
 
New Blog Helps Readers Enjoy Kansas City’s Attractions, Concerts, Restaurants and Bars “On the Cheap”

March 10, 2009 - Motivated by the current coupon-clipping climate, local writer and marketer Mary Theobald has started a blog to help her Kansas City area friends and neighbors get out and about on the cheap. More...
 
American Academy of Family Physicians and MetLife Foundation Collaborate to Bring New Approach to the Problem of Childhood Obesity

September 2, 2008 - Mary Theobald has been asked to manage a new initiative to help family physicians promote physical activity, nutrition and emotional well-being. The projects are designed to counter the national childhood obesity epidemic. More...

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