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Services
Because of the diversity of my clients, and because I've been doing
this for a long time, I've had the opportunity to develop a wide range
of skills, both creative and strategic. My experience ranges from
marketing plan development, to design and copywriting, to public health
campaign management, to continuing medical education development. Using those in-house skills,
plus the experience and skills of the network of professionals
I work
with, I can provide you a comprehensive package of services.
Promotional Plans
I can help you set objectives and develop a promotional plan that
emphasizes your competitive advantage and has all the essential
elements: consistency, a strong call to action, a targeted message and
exciting creativity.
Public Health Campaign Management
Want to make a difference in the health of the public? Let's work
together to develop and implement initiatives and targeted
communications to improve clinical care, change unhealthy behaviors and
save lives.
Corporate Identity
Your logo not only has to look good, it needs to be practical. From
basic letterhead design to a comprehensive visual standards manual, I
can help you create a consistent identity and build your brand.
Newsletters
So much to say, so little space. Newsletters are one of the best ways to
inform your current and potential customers about your organization.
Based on past successes, I'll help you create one with a good balance
of news, promotion and strong writing that reflects the professionalism
of your company.
TV and Radio Production and Placement
Buying radio and TV time can be scary. It can also be expensive. That's
why I use one of the most experienced agencies in Kansas City to make
sure my clients get the best prices. Using up-to-date station ratings,
I'll help you select affordable broadcast time that speaks to your
selected demographic group.
Brochures, Flyers, Annual Reports, etc.
In business, as in life, first impressions are critical. Your company's
materials may be a potential customer's first contact with your
organization, and those customers may be forming an opinion about your
company based on the look of your materials. A professionally designed
piece will send a positive message about your company, showing customers
you care about the details, and that you'll treat them with respect.
Copywriting
What is the voice of your company? Is it friendly? Authoritative? Do you
have a consistent voice? Whether it's a brochure, your website,
corporate communications or an advertisement, your materials should be
sending a consistent, professional message about your company. I'll
help you define your voice and implement it throughout your
communications.
816-331-2189
Contact me
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AAFP Recruiting Practices
for Smoking Cessation Pilot
June 22, 2010 - This news article
provides an overview of a performance improvement project that will be managed
by Mary Theobald.
More...
Theobald to Create
Resources for Healthy Communities CollaborativeTM
January 15, 2011 - Mary Theobald has
been hired to create a series of toolkits to be used in a unique performance
improvement project to help family physicians enhance the case they provide to
patients with cardiovascular disease. The toolkits will offer
how-to-information, links to resources and exercises on:
- Performance Measurement: Using Data to
Improve
- Team Development
- Patient-Centered Practice Redesign
- Leadership & Change Management
- QI Coaching
The toolkits will be integrated into a Healthy
Communities CollaborativeTM
curriculum modeled after the Institute for Healthcare Improvement's Breakthrough
Series Collaborative. The project will launch in the fall of 2011 in 32 family
medicine practices in Indiana and Wisconsin.
Read the press release...
New Online Videos Put
Physicians on Practice Redesign Path
December 9, 2009 - This news article highlights three videos written and
produced by Mary Theobald.
More...
AAFP Garners Second Grant
for Children's Books on Health, Well-Being
October 23, 2009 - Based on high demand for the book "F is for Fitness" Mary
Theobald has been hired to write three additional children's books.
More...
Walmart Prepares Employees for
Flu Season
August 15, 2009 - Walmart has
contracted with Mary Theobald to write a series of internal communications to
prepare their more than two million employees for flu season.
More...
New Videos to Focus on Patient
Centered Medical Home
July 1, 2009 - Mary Theobald has been
selected to write, direct and produce a series of three videos about the Patient
Centered Medical Home.
More...
Kansas City on the Cheap
Blog Featured in the Kansas City Star
March 13, 2009 - Jeneé Osterheldt
called Mary a recessionista in her column about the new Kansas City on the Cheap
blog.
More...
New Blog Helps Readers
Enjoy Kansas City’s Attractions, Concerts, Restaurants and Bars “On the Cheap”
March 10, 2009 - Motivated by the
current coupon-clipping climate, local writer and marketer Mary Theobald has
started a blog to help her Kansas City area friends and neighbors get out and
about on the cheap.
More...
American Academy of
Family Physicians and MetLife Foundation Collaborate to Bring New Approach to
the Problem of Childhood Obesity
September 2, 2008 - Mary Theobald has been asked to manage a new
initiative to help family physicians promote physical activity,
nutrition and emotional well-being. The projects are designed to counter
the national childhood obesity epidemic.
More... |
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