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Services
Because of the diversity of our clients, and because we've been doing
this for a long time, we've had the opportunity to develop a wide range
of skills, both creative and strategic. Our experience ranges from
marketing plan development, to design and copywriting, to public health
campaign management, to website development. Using those in-house skills,
plus the exper ience and skills of the network of professionals we work
with, we can provide you a comprehensive package of services.
Promotional Plans
We can help you set objectives and develop a promotional plan for your
next event, for the launch of a new service or for your ongoing
advertising campaign.
Campaign Development
It is possible to run a multi-level campaign on a budget. We'll make
sure yours emphasizes your competitive advantage and has all the
essential elements: consistency, a strong call to action, a targeted
message and exciting creative.
Corporate Identity
Your logo not only has to look good, it needs to be practical. From
basic letterhead design to a comprehensive visual standards manual, we
can help you create a consistent identity and build your brand.
Newsletters
So much to say, so little space. Newsletters are one of the best ways to
inform your current and potential customers about your organization.
Based on past successes, we'll help you create one with a good balance
of news, promotion and strong writing that reflects the professionalism
of your company.
TV and Radio Production and Placement
Buying radio and TV time can be scary. It can also be expensive. That's
why we use one of the most experienced agencies in Kansas City to make
sure our clients get the best prices. Using up-to-date station ratings,
we'll help you select affordable broadcast time that speaks to your
selected demographic group.
Brochures, Flyers, Annual Reports, etc.
In business, as in life, first impressions are critical. Your company's
materials may be a potential customer's first contact with your
organization, and those customers may be forming an opinion about your
company based on the look of your materials. A professionally designed
piece will send a positive message about your company, showing customers
you care about the details and that you'll treat them with respect.
Medical Writing
Healthcare is our primary area of focus. We have written and edited
peer-reviewed manuscripts, monographs, practice management guides,
patient education materials, white papers, case studies, clinical
privileging resources and feature articles. Whether you're communicating
with your patients or your peers, we can help you craft your message.
Copywriting
What is the voice of your company? Is it friendly? Authoritative? Do you
have a consistent voice? Whether it's a brochure, your website,
corporate communications or an advertisement, your materials should be
sending a consistent, professional message about your company. We'll
help you define your voice and implement it throughout your
communications.
816-331-2189
Contact us about our services!
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Graduate Level Class to Focus
on Promotion Management
July 21, 2007 - It's back to school
for Theobald this September as she teaches Promotion Management at Avila
University. This semester-long, graduate level course will cover real-world
topics including planning, development, implementation and evaluation of
creative strategy.
More...
Alliance for Pediatric
Quality Launches Website
July 10, 2007 - To establish a unified voice for improving the quality of
pediatric health care, four national organizations recognized as leaders in
pediatrics recently formed the Alliance for Pediatric Quality (Alliance). As a
contractor for Dobies Healthcare Group, Mary Theobald participated in the launch
of the new Alliance website.
More...
University of Kansas
Hospital Expands Web Content
December 4, 2006 - The Kansas City area's leading academic medical center, The
University of Kansas Hospital, has contracted with Mary Theobald on an ongoing
project to update patient information on the hospital website.
More...
Theobald Selected to Manage
AAFP's First CME Podcast
November 3, 2006 - Mary Theobald has
been selected to write and produce the AAFP's first CME podcast, which will help
physicians treat patients who are overweight and obese.
More...
Eye Doctors to Improve,
Expand Internet Presence
June 5, 2006 - Two leading ophthalmology practices have asked Mary
Theobald Marketing & Communications to lead their online marketing campaigns.
More...
Mary Theobald Marketing to Help
Kansas City Kids Wage Tar Wars
January 23, 2006 - Kansas City-area elementary students have the opportunity
to participate in an educational program that discourages tobacco use thanks to
a grant from the Health Care Foundation of Greater Kansas City.
More...
Initiative Challenges
Family Physicians to Ask, Act on Patients' Tobacco Use
October 26, 2005 - The American Academy of
Family Physicians (AAFP) has chosen Mary Theobald Marketing to manage a
year-long initiative aimed at getting its 94,000 physicians to ASK
patients about tobacco use, then to ACT to help them quit.
More...
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