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Services
Because of the diversity of my clients, and because I've been doing
this for a long time, I've had the opportunity to develop a wide range
of skills, both creative and strategic. My experience ranges from
marketing plan development, to design and copywriting, to public health
campaign management, to continuing medical education development. Using those in-house skills,
plus the exper ience and skills of the network of professionals
I work
with, I can provide you a comprehensive package of services.
Promotional Plans
I can help you set objectives and develop a promotional plan for your
next event, for the launch of a new service or for your ongoing
advertising campaign.
Campaign Development
It is possible to run a multi-level campaign on a budget. Ie'll make
sure yours emphasizes your competitive advantage and has all the
essential elements: consistency, a strong call to action, a targeted
message and exciting creative.
Corporate Identity
Your logo not only has to look good, it needs to be practical. From
basic letterhead design to a comprehensive visual standards manual, I
can help you create a consistent identity and build your brand.
Newsletters
So much to say, so little space. Newsletters are one of the best ways to
inform your current and potential customers about your organization.
Based on past successes, I'll help you create one with a good balance
of news, promotion and strong writing that reflects the professionalism
of your company.
TV and Radio Production and Placement
Buying radio and TV time can be scary. It can also be expensive. That's
why I use one of the most experienced agencies in Kansas City to make
sure my clients get the best prices. Using up-to-date station ratings,
I'll help you select affordable broadcast time that speaks to your
selected demographic group.
Brochures, Flyers, Annual Reports, etc.
In business, as in life, first impressions are critical. Your company's
materials may be a potential customer's first contact with your
organization, and those customers may be forming an opinion about your
company based on the look of your materials. A professionally designed
piece will send a positive message about your company, showing customers
you care about the details, and that you'll treat them with respect.
Copywriting
What is the voice of your company? Is it friendly? Authoritative? Do you
have a consistent voice? Whether it's a brochure, your website,
corporate communications or an advertisement, your materials should be
sending a consistent, professional message about your company. I'll
help you define your voice and implement it throughout your
communications.
816-331-2189
Contact me
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New Online Videos Put
Physicians on Practice Redesign Path
December 9, 2009 - This news article highlights three videos written and
produced by Mary Theobald.
More...
AAFP Garners Second Grant
for Children's Books on Health, Well-Being
October 23, 2009 - Based on high demand for the book "F is for Fitness" Mary
Theobald has been hired to write three additional children's books.
More...
Walmart Prepares Employees for
Flu Season
August 15, 2009 - Walmart has
contracted with Mary Theobald to write a series of internal communications to
prepare their more than two million employees for flu season.
More...
New Videos to Focus on Patient
Centered Medical Home
July 1, 2009 - Mary Theobald has been
selected to write, direct and produce a series of three videos about the Patient
Centered Medical Home.
More...
Kansas City on the Cheap
Blog Featured in the Kansas City Star
March 13, 2009 - Jeneé Osterheldt
called Mary a recessionista in her column about the new Kansas City on the Cheap
blog.
More...
New Blog Helps Readers
Enjoy Kansas City’s Attractions, Concerts, Restaurants and Bars “On the Cheap”
March 10, 2009 - Motivated by the
current coupon-clipping climate, local writer and marketer Mary Theobald has
started a blog to help her Kansas City area friends and neighbors get out and
about on the cheap.
More...
American Academy of
Family Physicians and MetLife Foundation Collaborate to Bring New Approach to
the Problem of Childhood Obesity
September 2, 2008 - Mary Theobald has been asked to manage a new
initiative to help family physicians promote physical activity,
nutrition and emotional well-being. The projects are designed to counter
the national childhood obesity epidemic.
More...
Graduate Level Class to Focus
on Promotion Management
July 21, 2007 - It's back to school
for Theobald this September as she teaches Promotion Management at Avila
University. This semester-long, graduate level course will cover real-world
topics including planning, development, implementation and evaluation of
creative strategy.
More...
Alliance for Pediatric
Quality Launches Website
July 10, 2007 - To establish a unified voice for improving the quality of
pediatric health care, four national organizations recognized as leaders in
pediatrics recently formed the Alliance for Pediatric Quality (Alliance). As a
contractor for Dobies Healthcare Group, Mary Theobald participated in the launch
of the new Alliance website.
More...
University of Kansas
Hospital Expands Web Content
December 4, 2006 - The Kansas City area's leading academic medical center, The
University of Kansas Hospital, has contracted with Mary Theobald on an ongoing
project to update patient information on the hospital website.
More...
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