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Services

Because of the diversity of my clients, and because I've been doing this for a long time, I've had the opportunity to develop a wide range of skills, both creative and strategic. My experience ranges from marketing plan development, to design and copywriting, to public health campaign management, to continuing medical education development. Using those in-house skills, plus the experience and skills of the network of professionals I work with, I can provide you a comprehensive package of services.

Promotional Plans

I can help you set objectives and develop a promotional plan for your next event, for the launch of a new service or for your ongoing advertising campaign.

Campaign Development

It is possible to run a multi-level campaign on a budget. Ie'll make sure yours emphasizes your competitive advantage and has all the essential elements: consistency, a strong call to action, a targeted message and exciting creative.
 
Corporate Identity

Your logo not only has to look good, it needs to be practical. From basic letterhead design to a comprehensive visual standards manual, I can help you create a consistent identity and build your brand.

Newsletters

So much to say, so little space. Newsletters are one of the best ways to inform your current and potential customers about your organization. Based on past successes, I'll help you create one with a good balance of news, promotion and strong writing that reflects the professionalism of your company.

TV and Radio Production and Placement

Buying radio and TV time can be scary. It can also be expensive. That's why I use one of the most experienced agencies in Kansas City to make sure my clients get the best prices. Using up-to-date station ratings, I'll help you select affordable broadcast time that speaks to your selected demographic group.

Brochures, Flyers, Annual Reports, etc.

In business, as in life, first impressions are critical. Your company's materials may be a potential customer's first contact with your organization, and those customers may be forming an opinion about your company based on the look of your materials. A professionally designed piece will send a positive message about your company, showing customers you care about the details, and that you'll treat them with respect.
 
Copywriting

What is the voice of your company? Is it friendly? Authoritative? Do you have a consistent voice? Whether it's a brochure, your website, corporate communications or an advertisement, your materials should be sending a consistent, professional message about your company. I'll help you define your voice and implement it throughout your communications.


816-331-2189
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New Online Videos Put Physicians on Practice Redesign Path

December 9, 2009 - This news article highlights three videos written and produced by Mary Theobald.
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AAFP Garners Second Grant for Children's Books on Health, Well-Being

October 23, 2009 - Based on high demand for the book "F is for Fitness" Mary Theobald has been hired to write three additional children's books.
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Walmart Prepares Employees for Flu Season

August 15, 2009 - Walmart has contracted with Mary Theobald to write a series of internal communications to prepare their more than two million employees for flu season. More...


New Videos to Focus on Patient Centered Medical Home

July 1, 2009 - Mary Theobald has been selected to write, direct and produce a series of three videos about the Patient Centered Medical Home. More...
 
Kansas City on the Cheap Blog Featured in the Kansas City Star

March 13, 2009 - Jeneé Osterheldt called Mary a recessionista in her column about the new Kansas City on the Cheap blog. More...
 
New Blog Helps Readers Enjoy Kansas City’s Attractions, Concerts, Restaurants and Bars “On the Cheap”

March 10, 2009 - Motivated by the current coupon-clipping climate, local writer and marketer Mary Theobald has started a blog to help her Kansas City area friends and neighbors get out and about on the cheap. More...
 
American Academy of Family Physicians and MetLife Foundation Collaborate to Bring New Approach to the Problem of Childhood Obesity

September 2, 2008 - Mary Theobald has been asked to manage a new initiative to help family physicians promote physical activity, nutrition and emotional well-being. The projects are designed to counter the national childhood obesity epidemic. More...
 
Graduate Level Class to Focus on Promotion Management

July 21, 2007 - It's back to school for Theobald this September as she teaches Promotion Management at Avila University. This semester-long, graduate level course will cover real-world topics including planning, development, implementation and evaluation of creative strategy. More...
 

Alliance for Pediatric Quality Launches Website

July 10, 2007 - To establish a unified voice for improving the quality of pediatric health care, four national organizations recognized as leaders in pediatrics recently formed the Alliance for Pediatric Quality (Alliance). As a contractor for Dobies Healthcare Group, Mary Theobald participated in the launch of the new Alliance website.
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University of Kansas Hospital Expands Web Content

December 4, 2006 - The Kansas City area's leading academic medical center, The University of Kansas Hospital, has contracted with Mary Theobald on an ongoing project to update patient information on the hospital website.
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